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H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a multinational fashion retailer headquartered in Stockholm, Sweden. Known for its fast fashion business model, H&M offers affordable [clarification needed] clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across ...
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]
Cheap Monday is a Swedish clothing label. It was founded in 2004 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store , in a suburb of Stockholm . The clothes started selling on March 10, 2004, and from the beginning in only one store called Weekday.
Maurices Inc., stylized as maurices, is an American women's clothing retail chain based in Duluth, Minnesota.Founded in 1931 in Duluth, [2] the chain comprises more than 1,000 stores in the United States and Canada, primarily located in shopping malls and smaller towns.
The collaboration involved H&M's head of design, Margareta Van Den Bosch and Madonna commented "I've made no secret of my love for fashion and trends. Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing M by Madonna along with the rest of the world." [5]
Women's Wear Daily published a survey in April 2007 from Outlaw Consulting, a creative research firm tracking the habits of 21- to 27-year-olds, which ranked American Apparel as the 8th most trusted brand, ahead of such clothing brands as H&M and Levi's. [53] In 2007, Imp Kerr created a fake American Apparel ad campaign in New York.
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