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The current era of logo design began in the 1870s [citation needed] with the first abstract logo, the Bass red triangle. As of 2014, many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the ...
Products are sold online via the company's website, in approximately 4,500 retail stores in the United States, [4] [5] and in 30 countries. [6] Life is Good donates 10% of its profits to their Life is Good Kids Foundation. [7] Life is Good corporate logo, 1994–2011
l.e.i. sells different types of clothes that are aimed at preteen/teenage girls, such as shirts, pants, skirts, and swimwear. They are most popular for selling jeans.In addition, l.e.i. has an extensive lineup of shoes and accessories, including jewelry, sunglasses, handbags, and lingerie.
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.
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Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.
Frequently, the product is no different from what else is on the market, except a brand name marking. Brand is product identity. There is a difference between brand extension and line extension. A line extension is when a current brand name is used to enter a new market segment in the existing product class, with new varieties or flavors or sizes.
A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. [ 2 ] [ 3 ] Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.