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A trademark (also written trade mark or trade-mark[ 1 ]) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. [ 2 ][ 3 ] A trademark owner can be an individual, business organization, or any legal entity.
t. e. A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of ...
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. [1][2] There are many types of intellectual property, and some countries recognize more than others. [3][4][5] The best-known types are patents, copyrights, trademarks, and trade secrets. The modern concept of intellectual property ...
Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark ...
A trademark attorney (U.S. spelling) or trade mark attorney or agent (UK spelling) is a person who is qualified to act in matters involving trademark law and practice and provide legal advice on trade mark and design matters. In many countries, most notably the United Kingdom, trade mark attorneys are a separate recognized legal profession ...
The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences, bowl games, the Heisman Trophy, and the NCAA.
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