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They get what they want and they can easily change others' attitudes. [40] This attractiveness is proven to send favorable messages/impressions of other traits that a person may have, such as talent, kindness, and intelligence. [41] The second factor is similarity. People are more easily persuaded by others they deem as similar to themselves. [42]
Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1] This kind of appeal to emotion is irrelevant to or distracting from the facts of the argument (a so-called ...
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Attitude (psychology) Two children at a playground talking and demonstrating a positive attitude. An attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind." Attitudes include beliefs (cognition), emotional responses (affect) and behavioral tendencies (intentions ...
Somebody else just made that decision, because you didn’t show up.”. “I was listening to this politician, and they just sound different. The mood and the supporters feel different. You ...
Leaders use such public forums in an attempt to persuade their audience, whether they be the general public or government officials. [10] Persuasive speaking involves four essential elements: (i) the speaker or persuader; (ii) the audience; (iii) the speaking method; and (iv) the message the speaker is trying to convey.
Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...