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One night, in 1936, Goldman sat in his office wondering how customers might move more groceries. [4] He found a wooden folding chair and put a basket on the seat and wheels on the legs. Goldman and one of his employees, a mechanic named Fred Young, began tinkering. Their first shopping cart was a metal frame that held two wire baskets.
The cart was awarded patent number 2,196,914 on April 9, 1940 (Filing date: March 14, 1938), titled, "Folding Basket Carriage for Self-Service Stores". They advertised the invention as part of a new "No Basket Carrying Plan." The invention did not catch on immediately. Men found them effeminate; women found them suggestive of a baby carriage.
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Put the new hanging wire basket to year-round use in your home and backyard patio to get your money’s worth. These baskets measure at 10 inches and come with plenty of room to hold up ...
Rapid Wire carrier in Dartford Museum, Kent. The next type was a carriage suspended on pulleys from a wire between sales desk, launched from a catapult. The best-known types were "Rapid Wire" and "Air-Line." Air-Line Company The Air-Line Company was based in the United States. It manufactured a Gipe designed system.
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The fifth of J.W. and Bonnie's 12 children, Dave, opened J.W.'s Handwoven Baskets in 1973. [3] Starting in 1978, the company began selling Longaberger baskets through home shows using a multi-level marketing model. Each basket, made in various sizes, was handmade and signed by the maker. [3]
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