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Behavioral momentum is a theory in quantitative analysis of behavior and is a behavioral metaphor based on physical momentum. It describes the general relation between resistance to change (persistence of behavior) and the rate of reinforcement obtained in a given situation.
The Big Mo ("Big Momentum") is behavioral momentum that operates on a large scale. The concept originally applied to sporting events in the 1960s in the United States, as momentum appeared to have an effect on a team's performance. [1] Successful teams were said to have "The Big Mo" on their side.
He is known primarily for the development of Behavioral Momentum Theory [3] following his 1974 article on resistance to change of pigeons' operant behavior. [4] He received research support from the National Science Foundation and the National Institutes of Health throughout his career, most recently from the National Institute of Child Health and Human Development for application of momentum ...
The experimental analysis of behavior is a science that studies the behavior of individuals across a variety of species. A key early scientist was B. F. Skinner who discovered operant behavior, reinforcers, secondary reinforcers, contingencies of reinforcement, stimulus control, shaping, intermittent schedules, discrimination, and generalization.
The Premack principle was derived from a study of Cebus monkeys by David Premack.It was found that parameters can be understood in which the monkey operates. [3] However, it has explanatory and predictive power when applied to humans, and it has been used by therapists practicing applied behavior analysis.
A Newtonian fluid is a power-law fluid with a behaviour index of 1, where the shear stress is directly proportional to the shear rate: = These fluids have a constant viscosity, μ, across all shear rates and include many of the most common fluids, such as water, most aqueous solutions, oils, corn syrup, glycerine, air and other gases.
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Behavior like that has come to be known as the spiral of silence theory. Noelle-Neumann began to question if she was indeed getting a handle on what public opinion actually was. "The spiral of silence might be one of the forms in which public opinion appeared; it might be a process through which a new, youthful public opinion develops or ...