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Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle. [ 1 ] [ 2 ] It was originally founded in 2005 by Kevin Ma as a sneaker blog. Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.
As Hypebeast grew, Ma moved to Hong Kong and expanded it to include different aspects of street and contemporary culture, including fashion, art, music, design, and culture. [16] [17] [18] Ma published the first issue of Hypebeast Magazine in June 2012. [6] Eventually, Hypebeast became a publicly listed company on the HKEX.
Hypebeast may refer to: Hypebeast culture, a contemporary youth culture focused on clothing styles; Hypebeast (company), catering to hypebeast culture
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In the UK, hypebeast is a pejorative for a hipster who appropriates designer streetwear and buys only the latest releases, in an ironic imitation of mainstream celebrities like Kanye West. [25] Even though many people will refer to themselves as hypebeasts, taking it as a term of endearment (much like the evolution of the term otaku in Japanese ...
Poon was born in Hong Kong in 1981, and moved to Chicago in the United States when he was three years old. [1] He returned to Hong Kong when he was five briefly before moving to Vancouver. [1]
The behaviours of the hypebeast define hype marketing; the purchase of popular goods they can't afford to impress others. [9] Hype also manifests itself in queues with brands often retailing hyped products through pop-up stores. [10] [11] Many luxury brands release hyped products via their online shop.