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2. Promotional Products Association International - Wikipedia

   en.wikipedia.org/wiki/Promotional_Products...

   Mr. Bunting's publication and book on promotional products and their impact on business expansion had contributed to the recognition of the industry. [5] In 1914, trade shows became a part of the association's conventions, with 32 exhibitors present at the first event. In 1928, PPAI celebrated its 25th anniversary with more than 132 members.

3. Advertising Specialty Institute - Wikipedia

   en.wikipedia.org/wiki/Advertising_Specialty...

   Advertising Specialty Institute (ASI) The Advertising Specialty Institute ( ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products ). [ 1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors.

4. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[ 1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

5. Trade show - Wikipedia

   en.wikipedia.org/wiki/Trade_show

   A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of competitors, and examine recent market trends and opportunities .

6. List of industry trade groups in the United States - Wikipedia

   en.wikipedia.org/wiki/List_of_industry_trade...

   Marketing Research Association. Million Dollar Round Table. National Association of Real Estate Brokers. National Association of Realtors. Outdoor Advertising Association of America. Produce Marketing Association. Promotion Marketing Association. Public Relations Society of America. United States Chamber of Commerce.

7. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.