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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Research. v. t. e. Call to action ( CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Metadata - Wikipedia

    en.wikipedia.org/wiki/Metadata

    For example, a digital image may include metadata that describes the size of the image, its color depth, resolution, when it was created, the shutter speed, and other data. [15] A text document's metadata may contain information about how long the document is, who the author is, when the document was written, and a short summary of the document.

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...

  5. Spamming - Wikipedia

    en.wikipedia.org/wiki/Spamming

    Spamming is the use of messaging systems to send multiple unsolicited messages ( spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose (especially phishing ), or simply repeatedly sending the same message to the same user. While the most widely recognized form of ...

  6. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    For example, shared virtual numbers may be suitable for 2-factor authentication text messages, as recipients are often expecting these text messages, which are often triggered by actions that the recipients make. But for text messages that the recipient isn't expecting, like a sales promotion, a dedicated virtual number may be preferred.

  7. The call and text message records of hundreds of millions of AT&T cellphone customers in mid-to-late 2022 were exposed in a massive data breach, the telecom company revealed Friday.

  8. Microsoft Excel - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Excel

    Microsoft Excel is a spreadsheet editor developed by Microsoft for Windows, macOS, Android, iOS and iPadOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications (VBA). Excel forms part of the Microsoft 365 suite of software.

  9. Multimedia Messaging Service - Wikipedia

    en.wikipedia.org/wiki/Multimedia_Messaging_Service

    Multimedia Messaging Service ( MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. [ 1] The MMS standard extends the core SMS (Short Message Service) capability, allowing ...

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