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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Research. v. t. e. Call to action ( CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Markup language - Wikipedia

    en.wikipedia.org/wiki/Markup_language

    The markup can be converted programmatically for display into, for example, HTML, PDF or Rich Text Format. A markup language is a text-encoding system which specifies the structure and formatting of a document and potentially the relationships among its parts. [ 1] Markup can control the display of a document or enrich its content to facilitate ...

  4. Metadata - Wikipedia

    en.wikipedia.org/wiki/Metadata

    For example, a digital image may include metadata that describes the size of the image, its color depth, resolution, when it was created, the shutter speed, and other data. [15] A text document's metadata may contain information about how long the document is, who the author is, when the document was written, and a short summary of the document.

  5. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    For example, shared virtual numbers may be suitable for 2-factor authentication text messages, as recipients are often expecting these text messages, which are often triggered by actions that the recipients make. But for text messages that the recipient isn't expecting, like a sales promotion, a dedicated virtual number may be preferred.

  6. Subscript and superscript - Wikipedia

    en.wikipedia.org/wiki/Subscript_and_superscript

    The second typeface is Myriad Pro; the superscript is about 60% of the original characters, raised by about 44% above the baseline.) A subscript or superscript is a character (such as a number or letter) that is set slightly below or above the normal line of type, respectively. It is usually smaller than the rest of the text.

  7. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

  8. Comparison of web template engines - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_web_template...

    The following table lists the various web template engines used in Web template systems and a brief rundown of their features. Engine (implementation) [ a] Languages [ b] License [ c] Variables [ d] Functions [ e] Includes [ f] Conditional inclusion [ g] Looping [ h]

  9. Text messaging - Wikipedia

    en.wikipedia.org/wiki/Text_messaging

    The word "lol" sent via iMessage. Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, desktops / laptops, or another type of compatible computer. Text messages may be sent over a cellular network or may also be ...