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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Research. v. t. e. Call to action ( CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    For example, shared virtual numbers may be suitable for 2-factor authentication text messages, as recipients are often expecting these text messages, which are often triggered by actions that the recipients make. But for text messages that the recipient isn't expecting, like a sales promotion, a dedicated virtual number may be preferred.

  4. Telegram style - Wikipedia

    en.wikipedia.org/wiki/Telegram_style

    Telegram style, telegraph style, telegraphic style, or telegraphese[ 1] is a clipped way of writing which abbreviates words and packs information into the smallest possible number of words or characters. It originated in the telegraph age when telecommunication consisted only of short messages transmitted by hand over the telegraph wire.

  5. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...

  6. Subscript and superscript - Wikipedia

    en.wikipedia.org/wiki/Subscript_and_superscript

    The second typeface is Myriad Pro; the superscript is about 60% of the original characters, raised by about 44% above the baseline.) A subscript or superscript is a character (such as a number or letter) that is set slightly below or above the normal line of type, respectively. It is usually smaller than the rest of the text.

  7. Vanity number - Wikipedia

    en.wikipedia.org/wiki/Vanity_number

    A vanity number using 2-4-1 as "two for the price of one". A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers, 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric ...

  8. Text messaging - Wikipedia

    en.wikipedia.org/wiki/Text_messaging

    The word "lol" sent via iMessage. Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, desktops / laptops, or another type of compatible computer. Text messages may be sent over a cellular network or may also be ...

  9. Spamming - Wikipedia

    en.wikipedia.org/wiki/Spamming

    Spamming is the use of messaging systems to send multiple unsolicited messages ( spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose (especially phishing ), or simply repeatedly sending the same message to the same user. While the most widely recognized form of ...

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