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  2. Horizontal integration - Wikipedia

    en.wikipedia.org/wiki/Horizontal_integration

    Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...

  3. Diversification (marketing strategy) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(marketing...

    Diversification (marketing strategy) Diversification is a corporate strategy to enter into or start new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix: [1] Products.

  4. Vertical integration - Wikipedia

    en.wikipedia.org/wiki/Vertical_integration

    In microeconomics, management and international political economy, vertical integration, also referred to as vertical consolidation, is an arrangement in which the supply chain of a company is integrated and owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products ...

  5. Flat organization - Wikipedia

    en.wikipedia.org/wiki/Flat_organization

    Flat organization. A flat organization (also known as horizontal organization or flat hierarchy) is an organizational structure with few or no levels of middle management between staff and executives. An organizational structure refers to the nature of the distribution of the units and positions within it, and also to the nature of the ...

  6. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    Product differentiation. In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors ' products as well as from a firm's other products.

  7. Supply chain diversification - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_diversification

    Supply chain diversification, within the context of manufacturing businesses, refers to the strategic approach of expanding sourcing options and optimizing procurement timing to facilitate the efficient flow of products into the market. It encompasses the breadth and adaptability of suppliers available for a particular product or component.

  8. Diversification (finance) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(finance)

    Outline. Business and Economics portal. Money portal. v. t. e. In finance, diversification is the process of allocating capital in a way that reduces the exposure to any one particular asset or risk. A common path towards diversification is to reduce risk or volatility by investing in a variety of assets.

  9. Horizontal and vertical (disambiguation) - Wikipedia

    en.wikipedia.org/wiki/Horizontal_and_vertical...

    Horizontal and vertical (disambiguation) Horizontal and vertical commonly refers a concept about orientation in mathematics, geography, physics and other sciences, with the vertical typically being defined by the direction of gravity, and with the horizontal being perpendicular to the vertical. Horizontal and vertical may also refer to: