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  2. Lon L. Fuller - Wikipedia

    en.wikipedia.org/wiki/Lon_L._Fuller

    The internal morality of law. Lon Luvois Fuller (June 15, 1902 – April 8, 1978) was an American legal philosopher best known as a proponent of a secular and procedural form of natural law theory. Fuller was a professor of law at Harvard Law School for many years, and is noted in American law for his contributions to both jurisprudence and the ...

  3. Horizontal and vertical market - Wikipedia

    en.wikipedia.org/wiki/Horizontal_and_vertical_market

    Horizontal and vertical market. The medicine industry is an example of a vertical market. A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide ...

  4. Undang-Undang Melaka - Wikipedia

    en.wikipedia.org/wiki/Undang-Undang_Melaka

    Undang-Undang Melaka ( Malay for 'Law of Melaka', Jawi: اوندڠ٢ ملاک ), also known as Hukum Kanun Melaka, Undang-Undang Darat Melaka and Risalah Hukum Kanun, [1] was the legal code of Melaka Sultanate (1400–1511). It contains significant provisions that reaffirmed the primacy of Malay customary law or adat, while at the same time ...

  5. Business Process Model and Notation - Wikipedia

    en.wikipedia.org/wiki/Business_Process_Model_and...

    Business Process Model and Notation (BPMN) is a standard for business process modeling that provides a graphical notation for specifying business processes in a Business Process Diagram (BPD), [ 3] based on a flowcharting technique very similar to activity diagrams from Unified Modeling Language (UML). [ 4] The objective of BPMN is to support ...

  6. Horizontal integration - Wikipedia

    en.wikipedia.org/wiki/Horizontal_integration

    Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  9. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...