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  2. User experience design - Wikipedia

    en.wikipedia.org/wiki/User_Experience_Design

    User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Designers aim to create designs users will find easy to use and pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones. [37]

  3. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    In the classical marketing model, marketing is deemed to be a funnel: at the beginning of the process (in the "awareness" stage) there are many branches competing for the attention of the customer, and this number is reduced through the different purchasing stages. Marketing is an action of "pushing" the brand through a few touchpoints (for ...

  4. Next-best-action marketing - Wikipedia

    en.wikipedia.org/wiki/Next-best-action_marketing

    A CX based Next -Best-Action AI system can be developed and deployed at scale. A traditional measure of CX is the Net Promoter Score (NPS) introduced by Frederick Reichheld. Using supervised AI techniques where the desired outcome is a high CX, Next-Best-Action recommendation engine can be implemented.

  5. User interface design - Wikipedia

    en.wikipedia.org/wiki/User_interface_design

    User interface design is a craft in which designers perform an important function in creating the user experience. UI design should keep users informed about what is happening, giving appropriate feedback in a timely manner. The visual look and feel of UI design sets the tone for the user experience. [2]

  6. Oracle Advertising and Customer Experience (CX) - Wikipedia

    en.wikipedia.org/wiki/Oracle_Advertising_and...

    The Sales' user interface supports smart lists, infolets, and an advanced search. [30] Sales' tools support customer data management, sales cataloging, sales force automation, sales prediction, sales forecasting, analytics, and communication between sales teams and customers. [4] Other products include: Subscription management; Sales automation ...

  7. Web design - Wikipedia

    en.wikipedia.org/wiki/Web_design

    Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.

  8. User experience - Wikipedia

    en.wikipedia.org/wiki/User_experience

    According to Nielsen Norman Group, 'user experience' includes all the aspects of the interaction between the end-user with the company, its services, and its products. [ 1 ] The international standard on ergonomics of human-system interaction , ISO 9241 , defines user experience as a "user’s perceptions and responses that result from the use ...

  9. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [13] Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [ 11 ...