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Universal Windows Platform (UWP) apps [1] (formerly named Windows Store apps, Metro-style apps and Modern apps) [2] are applications that can be used across all compatible Microsoft Windows devices. They are primarily purchased and downloaded via the Microsoft Store , Microsoft's digital application storefront.
The majority of the app developers have one app. [40] Both free and paid apps can be distributed through Microsoft Store, with paid apps ranging in cost from US$0.99 to $999.99. Developers from 120 countries can submit apps to Microsoft Store. [41] Apps may support any of 109 languages, as long as they support one of 12 app certification languages.
It shows the app name, the developer, the Start menu tile, and a set of capabilities enabled by the app manifest. If the user clicks the Install button at the bottom right corner, the App Installer checks the app's digital certificate. Unlike a standalone installer, App Installer refuses to install an app without a valid digital certificate. [5]
On February 16, 2009, Microsoft made an official announcement for the service at the 2009 Mobile World Congress for use with upcoming Windows Mobile 6.5 devices. [9] The company then announced that availability of the service would be by the end of 2009. [5] The store opened for business on 6 October 2009, featuring 246 applications. [1]
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Microsoft pubCenter, formerly Content Ads, is a publisher's ad serving application developed by Microsoft in addition to Microsoft's Bing Ads, which allows advertisers to place ads on search engines as well as select MSN web sites or applications. Microsoft pubCenter is available for Windows Application, Windows Phone Apps and web publishers.
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