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NJOY's stated mission is to “make smoking history.” NJOY supplies e-cigarettes for independent, government-funded studies on smoking and e-cigarettes. [12] [13] The brand recovered in the following years. [14] In 2022, the FDA authorized several NJOY e-cigarette products to be legally marketed in the U.S. [15] [16]
The agency's inscrutable approach to harm-reducing nicotine products sacrifices consumer choice and public health on the altar of youth protection.
The FDA said it authorized four menthol e-cigarettes from Njoy, the vaping brand recently acquired by tobacco giant Altria, which also sells Marlboro cigarettes. The decision lends new credibility to vaping companies’ longstanding claim that their products can help blunt the toll of smoking , which is blamed for 480,000 U.S. deaths annually ...
The FDA said it authorized four menthol e-cigarettes from NJOY, the vaping brand recently acquired by tobacco giant Altria, which also makes Marlboro cigarettes. The decision lends new credibility ...
Image source: Getty Images. To put a number on the decline rate, second-quarter 2024 cigarette volume fell 13% year over year for Altria. That's a huge and worrying figure and one that shouldn't ...
An electronic cigarette (e-cigarette), or vape, [note 1] [1] is a device that simulates smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. [2] As such, using an e-cigarette is often called "vaping". [3]
E-Lites, Vype, SKYCIG, NJOY, and Gamucci e-cigarette businesses spent a total of approximately £8.4 million on promoting e-cigarettes in the UK in 2013, across various outlets. [52] British American Tobacco spent £3.6 million in the UK in marketing its Vype product in 2014. [52]
The FDA first began regulating e-cigarettes in August 2016 and it has authorized 27 e-cigarette products for sale in the U.S. to date, including Altria-owned NJOY's menthol vape products.
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