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By mid-2016, the app had 700 stories written by professional authors and 9,000 stories written by users. [10] Hooked had 1.8 million downloads by 2016 [7] and 20 million download as of 2017, which generated $6.5 million in revenue. [12] The response to Hooked prompted others to create similar text-message based short story apps, like Yarn and ...
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The first chat fiction platform, Hooked, was created by Prerna Gupta and Parag Chordia, who were writing a novel and decided to do A/B testing to gauge reader preferences. . They found that most of their target audience of teenagers failed to finish 1,000-word excerpts of best-selling young-adult novels, but read through stories of the same length written as text message conversations.
iMessage is an instant messaging service developed by Apple Inc. and launched in 2011. iMessage functions exclusively on Apple platforms – including iOS, iPadOS, macOS, watchOS, and visionOS – as part of Apple's approach to inter-device integration, which has been described by media outlets as a means of achieving vendor lock-in.
Seriously, though. Mobile social game publisher Storm8 announced that two new games in its popular "Story" franchise of games have hit the App Store for both iPhone and iPad. (And for free, mind you.)