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Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2007. Present (UK: 2011) 2008 Recovery or Recover or Anti-Hangover: Citrus scent: One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2008. Present 2008
The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [ 1 ] [ 2 ] RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life, followed by television, print, and public relations activities.
TAG is a re-incarnation of Right Guard Body Spray, released in 2002. Right Guard Body Spray was discontinued after several months due to very low sales. Gillette then spent the next few years trying to find how to successfully market a body spray for teenage boys. [1] As a result of their research, TAG was released in the beginning of 2005.
Body spray is a perfume product, similar to aerosol deodorant, which is intended to be used elsewhere on the body besides the armpits. Body sprays are lighter in strength than cologne , generally less expensive, and double as deodorant .
An aerosol frostbite of the skin is an injury to the body caused by the pressurized gas within an aerosol spray cooling quickly, with the sudden drop in temperature sufficient to cause frostbite to the applied area. [1] Medical studies have noted an increase of this practice, known as "frosting", in pediatric and teenage patients. [2] [3]
In 2005, Lynx Express was acquired by UPS for £55.5 million (US$97.1 million). [5] At the time, Lynx Express was one of the largest parcel carriers in the UK, with sales of $295 million (£170 million) for the financial year ending 2 October 2004. [6] The company was subsequently integrated into UPS, and the Lynx brand disappeared.
Lynx Vaughan Gaede (born 1992), half of the American white nationalist folk teen duo Prussian Blue The Lynx gang , a violent criminal gang based in Birmingham, United Kingdom The Lynxes , a popular name for members of the Accademia dei Lincei , the first scientific society
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