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  2. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    SWOT has been described as a "tried-and-true" tool of strategic analysis, [3] but has also been criticized for limitations such as the static nature of the analysis, the influence of personal biases in identifying key factors, and the overemphasis on external factors, leading to reactive strategies. Consequently, alternative approaches to SWOT ...

  3. Context analysis - Wikipedia

    en.wikipedia.org/wiki/Context_analysis

    Context analysis is a method to analyze the environment in which a business operates.Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment.

  4. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.

  5. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    A SWOT analysis, with its four elements in a 2×2 matrix. By the 1960s, the capstone business policy course at the Harvard Business School included the concept of matching the distinctive competence of a company (its internal strengths and weaknesses) with its environment (external opportunities and threats) in the context of its objectives.

  6. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. The SWOT method helps to determine and also reassess strategies and analyze a business's processes. PEST analysis: PEST is an analysis about external environment . It includes a complete examine of a firm's Political, Economical ...

  7. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    One approach could be the PEST analysis, which includes political, economic, social and technological, whereas other variations JIT) include environmental and legal factors. A second approach is to use a SWOT analysis which stands for Strength, Weakness, Opportunity and Threat.

  8. Balanced scorecard - Wikipedia

    en.wikipedia.org/wiki/Balanced_scorecard

    A balanced scorecard is a strategy performance management tool – a well-structured report used to keep track of the execution of activities by staff and to monitor the consequences arising from these actions.

  9. SWOT - Wikipedia

    en.wikipedia.org/wiki/SWOT

    SWOT may refer to: SWOT, a Japanese media franchise; Cramming (education) or swotting; SWOT analysis, a method to evaluate strengths, weaknesses, opportunities and threats to identify risks and issues that need solving; Surface Water and Ocean Topography (SWOT), a NASA/CNES satellite altimeter