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  2. Two envelopes problem - Wikipedia

    en.wikipedia.org/wiki/Two_envelopes_problem

    This is greater than A so, on average, the person reasons that they stand to gain by swapping. After the switch, denote that content by B and reason in exactly the same manner as above. The person concludes that the most rational thing to do is to swap back again. The person will thus end up swapping envelopes indefinitely.

  3. Shaping (psychology) - Wikipedia

    en.wikipedia.org/wiki/Shaping_(psychology)

    Shaping sometimes fails. An oft-cited example is an attempt by Marian and Keller Breland (students of B.F. Skinner) to shape a pig and a raccoon to deposit a coin in a piggy bank, using food as the reinforcer. Instead of learning to deposit the coin, the pig began to root it into the ground, and the raccoon "washed" and rubbed the coins together.

  4. Behavioural change theories - Wikipedia

    en.wikipedia.org/wiki/Behavioural_change_theories

    Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.

  5. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    A real-world example of this would be an individual refusing to part with a college T-shirt because it supports one's identity as an alumnus of that university. A second route by which ownership may increase value is through a self-referential memory effect (SRE) – the better encoding and recollection of stimuli associated with the self ...

  6. Thomas theorem - Wikipedia

    en.wikipedia.org/wiki/Thomas_theorem

    Consequently, Thomas stressed societal problems such as intimacy, family, or education as fundamental to the role of the situation when detecting a social world "in which subjective impressions can be projected on to life and thereby become real to projectors". [3] The definition of the situation is a fundamental concept in symbolic interactionism.

  7. Accretion/dilution analysis - Wikipedia

    en.wikipedia.org/wiki/Accretion/dilution_analysis

    Aside is a simplified example. A real-life accretion/dilution analysis may be much more complex if the deal is structured as cash-and-stock-for-stock, if preferred shares and dilutive instruments are involved, if debt and transaction fees are substantial, and so on.

  8. Inoculation theory - Wikipedia

    en.wikipedia.org/wiki/Inoculation_theory

    Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).

  9. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    The concept of positive reciprocity can be seen in real-life examples, such as the workplace. If an employer offers a large wage to their employees, then the employees often pay back the favour by working harder. [7] Altruism is another social preference seen in the dictator game. This game is similar to the ultimatum and gift exchange games.