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According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
The color lithograph advertising poster was introduced in the United States in 1893 by Harper's Magazine, which published a series of very popular posters. The rival of Scriber's was the Chapbook, which hired Will H. Bradley to design a poster in 1894 to celebrate Thanksgiving.
Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
"Live, Laugh, Love" is a motivational three-word phrase that became a popular slogan on motivational posters and home decor in the late 2000s and early 2010s. By extension, the saying has also become pejoratively associated with a style of " basic " Generation X [ 1 ] decor and with what Vice described as " speaking-to-the-manager shallowness ".
In France, popular Art Deco designers included Charles Loupot and Paul Colin, who became famous for his posters of American singer and dancer Josephine Baker. Jean Carlu designed posters for Charlie Chaplin movies, soaps, and theatres; in the late 1930s he emigrated to the United States, where, during the World War, he designed posters to ...
The artist Joseph Pennell created a poster for the fourth Liberty Loans campaign of 1918, during World War I, showing the statue headless and torchless, while around her the New York area was in flames, under attack by air and by sea. The poster is sometimes referred to as "That liberty shall not perish", after the first words that appear on it.
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The world's first film poster (to date), for 1895's L'Arroseur arrosé, by the Lumière brothers Rudolph Valentino in Blood and Sand, 1922. The first poster for a specific film, rather than a "magic lantern show", was based on an illustration by Marcellin Auzolle to promote the showing of the Lumiere Brothers film L'Arroseur arrosé at the Grand Café in Paris on December 26, 1895.
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