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Basic research on processing fluency has been applied to marketing, [29] to business names, and to finance. For example, psychologists have determined that, during the week following their IPO, stocks perform better when their names are fluent/easy to pronounce and when their ticker symbols are pronounceable (e.g., KAG) vs. unpronounceable (e.g., KGH).
The processing fluency theory of aesthetic pleasure emphasizes the interaction between the viewer and an object in that it integrates theories and a wide range of empirical evidence that focus on effects of objective stimulus attributes on perceived beauty [5] with those that emphasize the role of experience, for example by invoking ...
Processing fluency and its effects can help explain the "Aha"-experience. [5] [6] The processing fluency theory of aesthetic pleasure has influenced work in psychology, [7] [8] [9] philosophy, [10] marketing, [11] [12] and finance. [13] An extension of the processing fluency theory takes account of the fact that many artworks are difficult to ...
After replicating these results in another experiment, Fazio and her team attributed this curious phenomenon to processing fluency, the facility with which people comprehend statements. "Repetition," explained the researcher, "makes statements easier to process (i.e. fluent) relative to new statements, leading people to the (sometimes) false ...
In psychology, a fluency heuristic is a mental heuristic in which, if one object is processed more fluently, faster, or more smoothly than another, the mind infers that this object has the higher value with respect to the question being considered. [1]
Findings suggest that regardless of perceptual or conceptual factors, distinctiveness of processing at encoding is what affects remembering, and fluency of processing is what affects knowing. [2] Remembering is associated with distinctiveness because it is seen as an effortful, consciously controlled process. [ 2 ]
Processing fluency theory of aesthetic pleasure; Prototype theory; ... Structuralism (psychology) Suggestion theory; Super-chicken model; Symbolic self-completion ...
Furthermore, the frequency and recency of exposure to relevant stimuli strongly correlate with retrieval fluency, linking back to fluency heuristics. [11] This suggests that the effect may be more about enhanced processing fluency, [ 15 ] [ 16 ] which arises from repeated exposure or environmental factors such as fluency manipulations, rather ...