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The history of marketing practice is grounded in the management and marketing disciplines, while the history of marketing thought is grounded in economic and cultural history. This means that the two branches ask very different types of research questions and employ different research tools and frameworks.
His book, The Market Revolution: Jacksonian America, 1815-1846 portrayed it as a highly negative development that marked the triumph of capitalism over democracy. [1] He argued that this was one of the most significant transformations of America within the first half of the nineteenth century—indeed, the defining event of world history—the ...
American business history is a history of business, entrepreneurship, and corporations, together with responses by consumers, critics, and government, in the United States from colonial times to the present.
Mary Ryan considered the book's portrayal of women a mixed, "if not entirely pyrrhic, victory for the field of women's history" because women figured primarily in relation to male-dominated politics. [31] What Hath God Wrought was read as being relevant to the present.
Reviews in American History is a quarterly peer-reviewed academic journal established in 1973 and published by the Johns Hopkins University Press. It publishes reviews of new books on the topic of American history, as well as retrospectives on influential titles of the past. All areas of American history, including political, military, economic ...
The New York Times Book Review reported that although Kennedy does "consider minorities and women" in the book, they are "decidedly secondary" and "[d]ead white males predominate". [48] Oshinsky criticized the book's inattention to popular culture, [53] and the Book Review stated that "American culture, particularly popular culture, is all but ...
By the late 1980s, women's history in the United States had matured and proliferated enough to support its own stand alone scholarly journals to showcase scholarship in the field. The major women's history journal published in the United States is The Journal of Women's History, launched in 1989 by Joan Hoff and Christie Farnham Pope. It was ...
The Arthur and Elizabeth Schlesinger Library on the History of Women in America is a research library at Harvard Radcliffe Institute at Harvard University. According to Nancy F. Cott , the Carl and Lily Pforzheimer Foundation Director, it is "the largest and most significant repository of documents covering women's lives and activities in the ...