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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  4. Literature review - Wikipedia

    en.wikipedia.org/wiki/Literature_review

    A literature review is an overview of previously published works on a particular topic. The term can refer to a full scholarly paper or a section of a scholarly work such as books or articles. Either way, a literature review provides the researcher/author

  5. List of narrative techniques - Wikipedia

    en.wikipedia.org/wiki/List_of_narrative_techniques

    Name Definition Example Setting as a form of symbolism or allegory: The setting is both the time and geographic location within a narrative or within a work of fiction; sometimes, storytellers use the setting as a way to represent deeper ideas, reflect characters' emotions, or encourage the audience to make certain connections that add complexity to how the story may be interpreted.

  6. List of writing genres - Wikipedia

    en.wikipedia.org/wiki/List_of_writing_genres

    Literature review: a summary and careful comparison of previous academic work published on a specific topic; Research article or research paper; Scientific: scholarly publication reporting original empirical and theoretical work in the natural or social sciences. Technical report; Textbook: authoritative and detailed factual description of a thing

  7. Book review - Wikipedia

    en.wikipedia.org/wiki/Book_review

    A book review's length may vary from a single paragraph to a substantial essay. Such a review may evaluate the book based on personal taste. Reviewers may use the occasion of a book review for an extended essay that can be closely or loosely related to the subject of the book, or to promulgate their ideas on the topic of a fiction or non ...

  8. Systematic review - Wikipedia

    en.wikipedia.org/wiki/Systematic_review

    A systematic review is a scholarly synthesis of the evidence on a clearly presented topic using critical methods to identify, define and assess research on the topic. [1] A systematic review extracts and interprets data from published studies on the topic (in the scientific literature), then analyzes, describes, critically appraises and summarizes interpretations into a refined evidence-based ...

  9. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    The examples and perspective in this article may not represent a worldwide view of the subject. You may improve this article , discuss the issue on the talk page , or create a new article , as appropriate.