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An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Similar templates: {} – basic, non-collapsed list {} – collapsed questions {{FAQ group begin}} – groups questions {{FAQ group end}} – groups questions {} – message to be placed on top of separate FAQ pages {{Round in circles}} – not a FAQ (but will link to one); warns against rehashing debates {{Circular definition
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Different methods would be applied to gather the necessary data appropriately. Post-testing is conducted after the advertising, either a single ad or an entire multimedia campaign has been run in-market. The focus is on what the advertising has done for the brand, for example increasing brand awareness, trial, frequency of purchasing.
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