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  2. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for product software; Marketing speak; Megamarketing; Name program; Networks in marketing; Next-best-action marketing; Nielsen ratings; Out-of-box experience; Perishability ...

  3. Critical success factor - Wikipedia

    en.wikipedia.org/wiki/Critical_success_factor

    A CSF is a critical factor or activity that is required for ensuring the success of a company or an organization. The term was initially used in the world of data analysis and business analysis. For example, a CSF for a successful Information Technology project is user involvement. [2] Critical success factors should not be confused with ...

  4. Wikipedia:Common-style fallacy - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Common-style_fallacy

    The common-style fallacy (CSF) is the flawed reasoning that if a particular typographic stylization turns up commonly in newspapers, blogs, and other popular publications with a less formal register of English usage than the precise language of encyclopedic writing, that the newsy or bloggy stylization is the best or only way to write about the topic in question, and must be used on Wikipedia.

  5. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.

  6. CSF - Wikipedia

    en.wikipedia.org/wiki/Csf

    Macrophage colony-stimulating factor, "CSF-1" Granulocyte-macrophage colony-stimulating factor, "CSF-2" Granulocyte colony-stimulating factor, "CSF-3" Cancer slope factor, estimate the risk of cancer; Classical swine fever, contagious disease of pigs; Contrast sensitivity function, relationship of contrast threshold vs angular frequency for an ...

  7. Glossary - Wikipedia

    en.wikipedia.org/wiki/Glossary

    A bilingual glossary is a list of terms in one language defined in a second language or glossed by synonyms (or at least near-synonyms) in another language. In a general sense, a glossary contains explanations of concepts relevant to a certain field of study or action. In this sense, the term is related to the notion of ontology.

  8. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [ 1 ] In Japan, advertising slogans are called catch copy ( キャッチコピー , kyatchi kopī ) or catchphrase ( キャッチフレーズ , kyatchi furēzu ) .

  9. Copy (publishing) - Wikipedia

    en.wikipedia.org/wiki/Copy_(publishing)

    In advertising, the term "copy" means the output of copywriters, who are employed to write material which encourages consumers to buy goods or services. In newspapers and magazines, body copy ( q.v. ) is the main article or text that writers are responsible for, in contrast with display copy , accompanying material such as headlines and ...