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Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [2] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [1]
Golden Breed is a surf lifestyle clothing brand, initially starting in California in 1969. The Male/Female logo was used by surfers, before being developed into a brand.The Textile Company Don Rancho Corporation initially launched the brand internationally, with a separate license to produce a range of items in Australia, held by John Arnold.
O'Neill is an originally Californian surfwear and surfboard brand, now owned by Sisco Textiles, a privately held company headquartered in Luxembourg. It was started in 1952 by Jack O'Neill in San Francisco, and was later based in Santa Cruz. The company logo symbolizes a breaking surf wave.
Jenks retired from OP in 1980 just before the brand started licensing out the label and grew to about $400 million in annual revenues. He returned briefly in 1988 when OP president Larry Ornitz died.
Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
The Esprit brand was born in 1968, emerged in the 1970s, and by the 1980s was a cultural phenomenon known across the world. By 1996, the iconic triple-bar "E" was familiar in 44 countries and ...
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Hurley worked for five years as a surf board shaper for various companies; including Lightning Bolt; Wind-an-Sea and Wave Tools. While becoming known as one of the premiere shapers in Southern California, Hurley licensed the U.S. rights to the up-and-coming Australian surf brand Billabong, and formed Billabong USA in 1983. [5]