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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
In media, a spin-off [1] (or spinoff [2]) is a radio program, television program, video game, film, or any narrative work, derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events).
The spinoff, valued at $7 billion, isn't expected to be completed for about a year. And NBC News will continue to provide news-gathering services to MSNBC after the spinoff.
News of Comcast’s cable spin-off broke Tuesday, coming less than a month after the company told investors on Oct. 31 it was exploring the scenario. Comcast is not holding a conference call with ...
It’s also getting help from a rebound in digital advertising spend: Verizon Media revenue for the second quarter of 2021 was $2.1 billion. That’s up 50% from the year-ago period, which was ...
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Motorola (MOT), the once-soaring cell phone maker now attempting a comeback, is looking to offload its television set-top box and business equipment unit for $4.5 billion, according to The Wall ...