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In 2017, The Lego Group Vice President of Design Matthew Ashton discussed the concept of the Lego Monster Fighters theme and explained, “Younger kids look up to older kids and want to be part of what they are engaging in,” and continued, “We have dabbled with a few monster-based products in the past, but we really wanted to dedicate a whole line to this theme so kids could play out ...
Lego Group still plans to build brick by brick in China this year despite the country's yawning economic troubles. "We are keeping our investments [in China] going," Lego Group CEO Niels B ...
Lego factories recycle all but about 1 percent of their plastic waste from the manufacturing process. If the plastic cannot be re-used in Lego bricks, it is processed and sold on to industries that can make use of it. [49] [50] Lego, in 2018, set a self-imposed 2030 deadline to find a more eco-friendly alternative to the ABS plastic. [51]
It is estimated that 180 billion Lego elements have been made and over 300 million people worldwide play with them. 1997 Lego launches its first computer game, Lego Island. Lego introduces fiber-optic elements. Lego Paradisa is discontinued. Lego Divers is introduced. Fright Knights, a sub-line of Lego Castle is introduced.
“Lego Masters” is heading to China following a major deal from distributor Banijay Rights. Chinese production firm Long Qing Media has been commissioned to create a first run of the show for ...
Lepin, a Loongon sub-brand, was accused by some Lego fan builders of taking their designs and creating commercial sets without permission. [4] Subsequently, in 2016, it was sued by Lego for the manufacturing and distribution of copied Lego IP - not just the bricks, but also the boxes, logos and the user instruction manuals were very similar to those made by Lego.
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Lego Monkie Kid is The Lego Group's first product line based on Chinese culture. Although The Lego Group had previously released Lego Chinese New Year sets, it was the first time that the company had released an entire product line based on a Chinese theme.
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