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It is estimated that 180 billion Lego elements have been made and over 300 million people worldwide play with them. 1997 Lego launches its first computer game, Lego Island. Lego introduces fiber-optic elements. Lego Paradisa is discontinued. Lego Divers is introduced. Fright Knights, a sub-line of Lego Castle is introduced.
Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
In 2017, The Lego Group Vice President of Design Matthew Ashton discussed the concept of the Lego Monster Fighters theme and explained, “Younger kids look up to older kids and want to be part of what they are engaging in,” and continued, “We have dabbled with a few monster-based products in the past, but we really wanted to dedicate a whole line to this theme so kids could play out ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
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The founder’s great-granddaughter Sofie Kirk Kristiansen sold 4 million shares in Kirkbi, which controls 75% of the Lego Group, for 158,000 kroner apiece, the outlet reported, citing filings on ...
Lego has a policy to not make realistic weapons and military equipment, [1] leaving an opportunity for other building block companies to fill this niche. Cobi has various licensing deals, such as with Company of Heroes 3 , [ 2 ] along with The Tank Museum [ 3 ] at Bovington Camp , and also for some Hollywood movies, such as Top Gun: Maverick .
In 2016, Lego announced that it would take legal action against Chinese manufacturer Guangdong Loongon, which produces the Lepin brand and is known for plagiarisms [42] of Lego sets. [43] In 2019, counterfeit Lego sets worth 26 million euros were seized in raids by Chinese police. [42]
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