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The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. [1] Drawn by artist Dorothy Hope Smith , the Gerber Baby was modeled after Ann Turner Cook (1926–2022).
As the Gerber "spokesbaby" and “chief growing officer,” Isa has served as an official taste tester for new baby food products. She was also compensated with $25,000, which the Slishes set ...
In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
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The baby food was sold at fifteen cents each, much less than similar foods which were purchased through drug stores for forty to sixty cents. [7] Some twelve years later the baby food line was outselling the adult canned food products. The name was changed to Gerber Products Company in 1941, [1] and in 1943 Gerber stopped making canned foods ...
In addition to being the Gerber Baby for 2023, Maddie wins the title of "Chief Growing Officer," a new wardrobe from Gerber's clothing line, a year's supply of Gerber products and a $25,000 prize.
Gerber Singles was a failed product from 1974 by Gerber, a maker of baby food. It was food in glass jars targeted to college students and adults living on their own for the first time. [ 1 ] One marketing tag line was "We were good for you then, we're good for you now."
As Gerber Spokesbaby, Isa receives a $25,000 cash prize, free Gerber products for a year, a Gerber childrenswear wardrobe valued at $1,000 and a $1,000 ezpz® gift card.