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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [5] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [6] [7] blushes, bronzers, brushes, and mascara, among others.
Moisturizer. A moisturizer, or emollient, [ 1 ] is a cosmetic preparation used for protecting, moisturizing, and lubricating the skin. These functions are normally performed by sebum produced by healthy skin. [ 2 ] The word "emollient" is derived from the Latin verb mollire, to soften.
Moisturizers are creams or lotions that hydrate the skin and help it to retain moisture. Typical components are polyols such as glycerol and sorbitol as well as partially hydrolyzed proteins. [1] Tinted moisturizers contain a small amount of foundation, which can provide light coverage for minor blemishes or to even out skin tones.
The search for new ingredients and products often brings controversy, typically over ingredients whose function is unproven or disputed. There are a few potential dangers regarding the use of cosmetics. One such danger is the use of old mascara. Some mascaras contain an ingredient that breaks down to produce formaldehyde. The formaldehyde ...
Humectant. A humectant / hjuːˈmɛktənt / is a hygroscopic (water-absorbing) substance used to keep things moist. They are used in many products, including food, cosmetics, medicines and pesticides. When used as a food additive, a humectant has the effect of keeping moisture in the food. [1] Humectants are sometimes used as a component of ...
There are different kinds of cosmetic primers such as foundation primer, eyelid primer, under-eye primer, lip primer, mascara primer, and mattifying primers. A foundation primer may work like a moisturizer, or it may absorb oil with salicylic acid to aid in creating a less oily, more matte appearance. [1] Some contain antioxidants such as A, C ...
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