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Another protest about student athlete compensation is that the NIL landscape will take away from the amateurism in the NCAA and commercialize college sports. Top NIL earners such as Livvy Dunne, an LSU gymnast with over one million followers on Instagram and TikTok, are making several million dollars a year. [18]
College athletes earned an estimated $917 million in the first year of Name Image and Likeness (NIL) payments, according to new data from Opendorse. At the current growth rate, Opendorse projects ...
Finally, the few college athletes earning millions from NIL may benefit from setting up an LLC to report income on Schedule C of their tax returns, which allows them to deduct other expenses, like ...
The first year of the athlete compensation era in college sports evolved into almost everything the NCAA didn't want when it gave the green light last summer. What was envisioned as a way for ...
The NIL revolution: An occasional Star Tribune series starts today examining how the name, image and likeness era is transforming college sports. . . . You don't need a law degree to decipher what ...
The suit alleges that the NCAA continues to generate revenue without properly compensating the athletes with NIL earnings. NC State, coached by the legendary Jim Valvano, upset Houston 54–52 in ...
Sanders has admitted he did not disclose several social media NIL deals and that he is the sole owner of Big 21 LLC and SS21 LLC, but denied improperly failing to disclose contracts with those companies related to his NIL deals. [24] There were at least five investigations into the Sanders-Darjean incident.
The Dartmouth NLRB decision, moving college athletes ever closer to formal recognition as “employees,” is all the more important as the NCAA seeks to enforce rules that limit NIL earning power.