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Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product. [1][2] Aunt Jemima was modeled after, and has been a famous example of, the ...
Another more obvious extension of the Mammy, which has remained at the center of American culture for decades, is the brand Aunt Jemima. [21] Aunt Jemima, mostly geared towards white people, plays into the nostalgia of the historical south, she represents love, acceptance and the desire to please which, by extension many argue negates the ...
One of the founders of Aunt Jemima came up with the name and branding after hearing a minstrel song called "Old Aunt Jemima". [16] Subsequently, other companies who profited from using images of black caricatures received criticism as well. Uncle Ben's, Mrs. Butterworth's, and Cream of Wheat are some of the companies that were spotlighted.
The old Aunt Jemima brand and logo was based on a racist "mammy" stereotype.
Aunt Jemima syrup and pancakes will be completely rebranded and their packages redesigned, Quaker Oats announced on Wednesday, out of recognition that "Aunt Jemima's origins are based on a racial ...
America’s painful struggles over racism have finally caught up with Aunt Jemima, that ubiquitous fixture served up at breakfast tables for 131 years. Quaker Oats announced Wednesday that it will ...
Occupation (s) Nanny, cook, model. Known for. Aunt Jemima. Nancy Green (March 4, 1834 – August 30, 1923) was an American former slave, who, as "Aunt Jemima", was one of the first African-American models hired to promote a corporate trademark. The Aunt Jemima recipe was not her recipe, but she became the advertising world's first living trademark.
Many of these harmful characters were created for minstrel shows, the most popular form of entertainment in the United States in the 1800s. "Minstrel show entertainment was a kind of precursor to ...