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"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
"Aaron Burr" is a television advertisement for milk, created in 1993. Directed by Michael Bay and starring Sean Whalen, it was the first commercial in the "Got Milk?" advertising campaign. [3]
A 20-year old ad campaign gets a makeover. The milk industry has been using the advertising tag line "Got Milk" since 1994. Well, that campaign has passed its expiration date. The industry is ...
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As of 2014, Got Milk? had not reversed the trend of people buying and using less and less milk: from 0.96 cups per person in 1970 to 0.59 cups in 2011. In 2014, the [3] (MilkPEP), founded in 1990 by an act of Congress to increase dairy milk consumption through consumer marketing, replaced Got milk? with a program called Milk Life. [2]
Oct. 31—WATERTOWN — Area school districts are scrambling for alternatives due to a national shortage of half-pint milk containers. The iconic boxy containers have been a school staple for ...