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The NBA logo is one of the most identifiable images in sports, but there’s been a recent movement to change it. A growing, vocal crowd want the league’s silhouette of Jerry West replaced with ...
Who Created the NBA Logo? The current logo was designed in 1969 by Alan Siegel, founder of the branding company Siegel+Gale. At the time he was hired, the NBA faced pressure from the rival ABA (American Basketball Association). The NBA was also having some difficulty with their reputation.
Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant...
The red, white and blue logo came to life in 1969 by Alan Siegel, a branding pioneer whose agency created that logo and others for many major corporations: Bank of America, AARP, Xfinity,...
To design the NBA logo, the association turned to Alan Siegel, founder of Siegel+Gale. Seeking inspiration, Siegel pored through the photo archives of Sport magazine.
Oh, and he’s the NBA logo. Literally! That’s his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George’s podcast.
The Jerry West NBA logo unveiled in 1969 has become one of the most recognizable logos in the world. It depicts a simple silhouette of a basketball player, but it is incredibly effective. The NBA logo is instantly recognizable, and it has helped to establish the NBA brand worldwide.
Like a lot of the best sports logos, the NBA emblem has proved its well-deserved iconic status simply through endurance. While the NBA was first founded in 1946, its early years were uncertain and marked by competition with the American Basketball Association (ABA).
Who is the player in the NBA logo? The legendary NBA logo has long been linked to Jerry West and his silhouette. The jersey decal outlines a player dribbling a basketball with his left hand...
NBA Logo Meaning. So, the NBA Logo was inspired by a particular photo of Lakers basketball player – Jerry West. This depict set against three colors’ mix background, namely a combination of red, white and blue. This color scheme appealed to the patriotism of the viewers.