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The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article "The Long Tail" in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. [2] It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September ...
Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
All Marketers Are Liars uses examples from areas such as organic products, the Goodyear Blimp, and Cold Stone to illustrate the power of marketing an authentic story. From the book jacket: "All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass.
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The Big Book of Social Media; The Big Payback (book) The Big Short; The Billion-Dollar Molecule; Billions of Entrepreneurs; Blue Blood and Mutiny; Blue Ocean Strategy; Boomerang: Travels in the New Third World; Brand Breakout; Built to Last: Successful Habits of Visionary Companies; Business Adventures; Business/IT Fusion; The Business of ...