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South Korean boy band BTS debuted on the music scene in June 2013. They have since released or featured in 72 music videos, and released 49 video albums. Known for their high quality music videos—and accompanying choreography therein—the band have achieved multiple world records with several of these, additionally winning various domestic and international awards for them.
It contains numerous visual references to past music videos from different eras in BTS' career. An animated music video, featuring avatars of the band from their mobile game BTS Island: In the Seom, followed on June 20. In July, a tribute video featuring submissions from the band's fans was released as part of a promotional YouTube campaign.
The music video was an instant success on YouTube, garnering over 13 million views in 24 hours, becoming the fastest K-pop video to surpass 10 million views at the time. [40] [41] It was the third most viewed K-pop music video of 2017 on YouTube. [42] As of May 2020, the video has over 400 million views. [43]
The video hit 10 million views in 75 hours. [39] [40] The videos for "Fire" and "Save Me" ranked first and second respectively on Most Viewed K-Pop Videos in America, Around the World: May 2016 list revealed by Billboard. [41] BTS also rose to number 15 in the artist category on YouTube Music Global Top 100. [42]
The video incorporates scenes from previous BTS music videos that continue their in-universe story, showing each member as a character with different backgrounds and struggles. Scenes from previous videos include member V jumping into the ocean, Jungkook getting beaten by thugs, and other members trapped in fires and rooms.
The clip alternates between lonely, muted shots of each member, and contrasting bright and cordial group-shots of BTS as they spend time with one another. [ 4 ] [ 16 ] In one scene, Suga is seen rapping as he sits on a mountain of laundry, while in another, J-Hope sits on top of the moving train as he flies a paper plane into the air.
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