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Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, Choco Krispies in 1998, before changing back to the original brand of Coco Pops in 1999. [8] [9] Charmin was rebranded as Cushelle by manufacturer SCA after acquiring it from Procter & Gamble.
Used widely in the United Kingdom as it is the dominant brand. [179] PowerPoint: Slide show presentation program: Microsoft [185] Pritt Stick Glue stick: Henkel: A newspaper article by the Daily Mirror (on 27 March 2010) treated the brand as a generic name, [186] another example of use is by The Guardian on its 16 June 2007 article. [187] Putt ...
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
“The premise and the phrase we used at the time was, ‘The world doesn't need another bank, it needs a better bank,’” Diane Morais, Ally Bank’s president of consumer and commercial ...
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.
Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.