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The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, ...
WPP is a large holding company involved in communications, advertising, public relations, and other businesses. [15] It is considered the world's biggest advertising agency group. [40] WPP focuses on communications, experience, commerce, and technology.
As of 2017, Accenture Interactive was the world's sixth-largest ad agency, behind WPP, Omnicom, Publicis, Interpublic, and Dentsu. In 2019, it purchased David Droga's Droga5 agency, the first major consultant acquisition of an ad agency. [7]
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion. The names may be unfamiliar to ...
Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. [8] In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal. [9] The company employs more than 77,000 employees [10] in over 100 countries worldwide. [11] [12]
One of the world’s biggest ad conglomerates, WPP, has combined some of its biggest agency assets — storied agencies like J. Walter Thompson and Young & Rubicam — with companies that ...
One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency.
Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest advertising agency as traditional players look to better compete with Big Tech ...