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Fever-Tree was founded by gin industry expert Charles Rolls and advertising executive Tim Warrillow in 2004. [6] [7] [8] The duo shared a desire to create the perfect all-natural tonic water mixer, [9] producing a premium option to standard mixers available on the market without high quantities of preservatives and artificial sweeteners.
In 2005, he co-founded Fever-Tree with Tim Warrillow. [1] [3] They first met in a pub close to London's Sloane Square. [5] From 2005 to 2014, he was CEO of Fever-Tree. [1] In May 2017, Rolls sold 3.9% of the company for £73 million. [6] In March 2018, he sold 2.6% of the company for £82.5 million. [7] [8] He still owns 8.6% of the company. [8]
CEO, Fever-Tree: Timothy Daniel Gray Warrillow (born 1974/1975) is a British businessman, and co-founder and CEO of the drinks brand Fever-Tree. [2] Early life
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Fever tree is a common name for Vachellia xanthophloea, a tree native to eastern and southern Africa: also Kipling's fevertree ... Fever-Tree, a producer of drink mixers;
Lemon Sour; Squirt (soft drink) Lemon–lime soda – 7 Up, Sprite, etc. Root beer, orange, grape, and cherry soda, and various other fruit and herb–flavored soft drinks are used, but typically they have not been as popular as the drinks listed above. Tonic water - The essential ingredient is quinine. Sugar and other flavorings are also ...
Its signature taste is a result of inherently bitter lemon pith being reinforced by the bitter alkaloid quinine. The principal difference between tonic water and bitter lemon is the lemon juice, pith, and peel. The juice adds sour, offset by additional sweetener, and the oily peel fragrance. The generic bitter lemon drink dates back to 1834. [1]
Gin and tonic is traditionally garnished with a slice or wedge of lime, often slightly squeezed into the drink before being placed in the glass. In most parts of the world, lime remains the only usual garnish; however, lemon is often used as an alternative fruit. In the United Kingdom, the use of both lemon and lime together is known as an ...
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