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Problems with international product branding are often associated with the process of language localisation, in which the product brand name or advertising slogan carries a different meaning in the language of the target market. [1] In addition to linguistic aspects, issues of cultural sensitivity can affect the success of a brand. [2]
Communication barriers: Communication barriers are factors that hinder the objectives of marketing communication. Major communication barriers are Noise and clutter, consumer apathy, brand parity, and weak information design , creative ideas, or strategies.
A language barrier is a figurative phrase used primarily to refer to linguistic barriers to communication, i.e. the difficulties in communication experienced by people or groups originally speaking different languages (or different dialects in some cases). [1] [2] [3]
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These methods can happen verbally, non-verbally, or written. It is often that these external and internal forms come with barriers which can cause conflicts between the sender to the receiver. Barriers that can effect communication on both external and internal is language, intercultural communication and behavior, and environmental. [2]
Communication strategies are strategies that learners use to overcome these problems in order to convey their intended meaning. [1] Strategies used may include paraphrasing, substitution, coining new words, switching to the first language, and asking for clarification.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Their way of speaking the language is considered the higher class, emphasizing the idea that how one speaks a language is related to social, economic, and political status. [ 10 ] As sociolinguistics evolved, scholars began to recognize the need for a more nuanced framework to analyze the complex interactions between language and social identity.