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  2. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    Ad relevance is the first step for Google to evaluate your quality score. Match the wording of your ad to be more directly related to the users’ searching word if your status is “Average” or “Below average”. The second step is to make sure users click on your ads, which is a signal to Google that your ads are relevant to the search.

  3. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.

  4. Central Product Classification - Wikipedia

    en.wikipedia.org/wiki/Central_Product_Classification

    The Central Product Classification (CPC) is a product classification for goods and services promulgated by the United Nations Statistical Commission. It is intended to be an international standard for organizing and analyzing data on industrial production , national accounts , trade , prices and so on.

  5. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. [2] [3] The "cost per thousand advertising impressions" metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates.

  6. Spreadsheet - Wikipedia

    en.wikipedia.org/wiki/Spreadsheet

    A cell on a different sheet of the same spreadsheet is usually addressed as: =SHEET2!A1 (that is; the first cell in sheet 2 of the same spreadsheet). Some spreadsheet implementations in Excel allow cell references to another spreadsheet (not the currently open and active file) on the same computer or a local network.

  7. Initial public offering of Facebook - Wikipedia

    en.wikipedia.org/wiki/Initial_public_offering_of...

    For years, Facebook and Zuckerberg resisted both buyouts and taking the company public. The main reason that the company decided to go public is because it crossed the threshold of 500 shareholders, according to Reuters financial blogger Felix Salmon. [2] Facebook reportedly turned down a $750 million offer from Viacom in 2006. [3]

  8. Cooperative Patent Classification - Wikipedia

    en.wikipedia.org/wiki/Cooperative_Patent...

    An example of the CPC classification scheme [4] in the area of agriculture is shown in the figure. The text in curly brackets {..} refers to text provided by the CPC classification scheme. The rest of the text refers to text originating from the International Patent Classification.

  9. Lotus 1-2-3 - Wikipedia

    en.wikipedia.org/wiki/Lotus_1-2-3

    The Lotus Development Corporation was founded by Mitchell Kapor, a friend of the developers of VisiCalc. 1-2-3 was originally written by Jonathan Sachs, who had written two spreadsheet programs previously while working at Concentric Data Systems, Inc. [6] [7] To aid its growth both in the UK and possibly elsewhere, Lotus 1-2-3 became the very ...