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In data mining and association rule learning, lift is a measure of the performance of a targeting model (association rule) at predicting or classifying cases as having an enhanced response (with respect to the population as a whole), measured against a random choice targeting model.
The first generation was introduced in 1975 as the Anacpapa Chart of Harper and Harris. [6] This method requires that a domain expert review data files, identify associations by constructing an association matrix, create a link chart for visualization and finally analyze the network chart to identify patterns of interest.
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Data presentation architecture weds the science of numbers, data and statistics in discovering valuable information from data and making it usable, relevant and actionable with the arts of data visualization, communications, organizational psychology and change management in order to provide business intelligence solutions with the data scope ...
KNIME, Konstanz Information Miner – Open-Source data exploration platform based on Eclipse. Minitab, an EDA and general statistics package widely used in industrial and corporate settings. Orange, an open-source data mining and machine learning software suite. Python, an open-source programming language widely used in data mining and machine ...
The actual data mining task is the semi-automatic or automatic analysis of large quantities of data to extract previously unknown, interesting patterns such as groups of data records (cluster analysis), unusual records (anomaly detection), and dependencies (association rule mining, sequential pattern mining).
This data mining method has been explored in different fields including disease diagnosis, market basket analysis, retail industry, higher education, and financial analysis. In retail, affinity analysis is used to perform market basket analysis, in which retailers seek to understand the purchase behavior of customers.
A plot showing silhouette scores from three types of animals from the Zoo dataset as rendered by Orange data mining suite. At the bottom of the plot, silhouette identifies dolphin and porpoise as outliers in the group of mammals. Assume the data have been clustered via any technique, such as k-medoids or k-means, into clusters.