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In July 2018, Procter & Gamble acquired Pressbox for an undisclosed sum. [9] The company was later rebranded as Tide Cleaners. The acquisition aligned with Procter & Gamble's initiative to capture the out-of-home market (which at the time was 26 million American households) and expand the Tide brand into Pressbox's user demographics.
An addition to the Tide family, Tide Coldwater was formulated to remove stains while saving energy because it does not require hot or even warm water. [13] Tide Free is marketed as being free from dyes or perfumes. [15] Tide-To-Go is a product packaged in a pen-like format and intended to remove small stains on the spot, without further ...
[5] [6] MonoSol is one of the companies that develops the water-soluble film used for laundry and dishwasher detergent packs, used by brands including Tide, with roughly US$250 million in annual sales and controlling around 90-percent of the market. [7] Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil, Rinso and Tide ...
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