Search results
Results from the WOW.Com Content Network
The metadata below describe the original scanning. Follow the "All Files: HTTP" link in the "View the book" box to the left to find XML files that contain more metadata about the original images and the derived formats (OCR results, PDF etc.).
Social exchange theory views exchange as a social behavior that may result both in economic and social outcomes. [17] Social exchange theory has been generally analyzed by comparing human interactions with the marketplace. The study of the theory from the microeconomics perspective is attributed to Blau. [6]
Service-dominant (S-D) logic, in behavioral economics, is an alternative theoretical framework for explaining value creation, through exchange, among configurations of actors.
Relationship marketing aims to strengthen the relationship with clients and secure them. Morgan and Hunt (1994) made a distinction between economic and social exchange on the basis of exchange theory and concluded that the basic guarantee of social exchange was the spirit of the contract of trust and commitment.
Main page; Contents; Current events; Random article; About Wikipedia; Contact us
Generalized exchange according to this logic, is a common feature of business organizations, neighborhoods, and the vast and growing network of online communities. [9] [10] In indirect exchanges, we observe reduced emotional tension between the partners, a credit mentality, collective orientation and high levels of solidarity and trust ...
Download as PDF; Printable version ... versus 'marketing' as a simple form distribution and exchange. ... the development of marketing theory decade by decade from ...
A market system (or market ecosystem [1]) is any systematic process enabling many market players to offer and demand: helping buyers and sellers interact and make deals.It is not just the price mechanism but the entire system of regulation, qualification, credentials, reputations and clearing that surrounds that mechanism and makes it operate in a social context. [2]