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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
China is one of few countries where Google is not in the top three web search engines for market share. Google was previously more popular in China, but withdrew significantly after a disagreement with the government over censorship and a cyberattack. Bing, however, is in the top three web search engines with a market share of 14.95%.
Google and all major search engines disregard such links when calculating link popularity. Certain Wikipedia pages, including all unreviewed new articles, use the noindex robots meta tag value to prevent search engine indexing. You may place appropriate links on some of these pages, but doing so will not help your rankings in any of the popular ...
PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...
Googlebot is the web crawler software used by Google that collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler (to simulate desktop users) and a mobile crawler (to simulate a mobile user).
A tagged PDF (see clause 14.8 in ... Google's online office suite Google Docs allows uploading and saving to PDF. Some web apps offer free PDF editing and annotation ...
Scott Hassan and Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeff Ullman were also cited as contributors to the project ...