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The candle problem or candle task, also known as Duncker's candle problem, is a cognitive performance test, measuring the influence of functional fixedness on a participant's problem solving capabilities. The test was created by Gestalt psychologist Karl Duncker [1] and published by him in 1935. [2]
Candle box problem diagram. In a classic experiment demonstrating functional fixedness, Duncker (1945) [1] gave participants a candle, a box of thumbtacks, and a book of matches, and asked them to attach the candle to the wall so that it did not drip onto the table below. Duncker found that participants tried to attach the candle directly to ...
Karl Duncker (2 February 1903 in Leipzig – 23 February 1940) was a German Gestalt psychologist. He attended Friedrich-Wilhelms-University from 1923 to 1923, and spent 1925–1926 at Clark University in Worcester, MA as a visiting professor, where he received a master's degree in arts degree. [ 1 ]
Home Interiors and Gifts was a direct sales company specializing in decorating accessories, which were sold by more than 140,000 representatives through home parties in the United States, Canada, Mexico, and Puerto Rico. Highland Capital Management later owned a majority interest in the company. [1] The company is defunct since 2008.
Ellman's – acquired by Service Merchandise in 1985 [39] [40] H. J. Wilson Co. – Southern states, based in Baton Rouge, Louisiana; acquired by Service Merchandise in 1986 [39] [40] K's Merchandise Mart – liquidated in 2006; Luria's – originally L. Luria & Son, was a chain of catalog showroom stores in Florida, from 1961 to 1997.
Best employed the "catalog showroom" concept for many of its product offerings. Although some product categories (such as sporting goods and toys) were stocked in traditional self-serve aisles, the majority of products (notably consumer electronics, housewares, and appliances) were featured as unboxed display models.
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