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The printing cylinders are usually made from copper plated steel, which is subsequently chromed, and may be produced by diamond engraving; etching, or laser ablation. Gravure printing is known for its ability to produce high-quality, high-resolution images with accurate color reproduction and using viscosity control equipment during production.
Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item. Compared with a flyer, a brochure usually uses higher-quality paper, more color, and is folded.
Some individuals and organizations send flyers through e-mail, a tactic that avoids spending money on paper, printing and mailing or hiring people to post the flyers on telephone poles or hand them out. Digital flyers can be shared on the internet. The digital flyer may be embedded into the body of the e-mail or added as an attachment to be opened.
The posters used are typically made of a lightweight paper and printed using flexography, digital printing and screen printing.Modern printing techniques enable the posters to feature full-colour designs, halftones, and photographs, making them popular for advertising concerts, political messages, commercial advertisements and special events.
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Newsprint is used worldwide in the printing of newspapers, flyers, and other printed material intended for mass distribution. In the U.S., about 80% of all newsprint that is consumed is purchased by daily newspaper publishers, according to PPPC. Dailies use a large majority of total demand in most other regions as well.
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