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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including: Malt beverages to which various fruit juices or other flavorings have been added; Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
The product is a sangria packaged in a 12 fl. oz. glass bottle. The California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Associates, and the drink was eventually also sold in a 2-liter bottle.
Vinotemp was founded in 1985 in Los Angeles, California by Francis Ravel. Ravel initially produced and sold wine before transitioning into making wine cabinets. [citation needed] In 1993, Ravel created a self-contained wine cooling unit, which would come to be one of the companies most lucrative products.
Cisco was introduced in 1985, [16] and the brand was acquired by the Canandaigua Wine Company in 1988. [11] The drink was popular among teenagers due to its inexpensiveness [17] and selection of flavors. [10] A 375-milliliter bottle cost $1.50 in 1990, while a 750-milliliter bottle cost $2.50. [4]
A wine bottle is a bottle, generally a glass bottle, that is used for holding wine. Some wines are fermented in the bottle while others are bottled only after fermentation. Recently the bottle has become a standard unit of volume to describe sales in the wine industry, measuring 750 millilitres (26.40 imp fl oz; 25.36 US fl oz).
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